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We studied over 2 billion Google searches and 8 million ChatGPT prompts to answer one key question:

How do users really search, engage, and convert across platforms?

In this webinar, Growth and SEO expert Kevin Indig and our VP of Solutions, Baruch Toledano, will walk you through our findings, based on Similarweb’s digital behavior data at scale.

You’ll learn:

  • How users approach Google vs. LLMs like ChatGPT
  • What the journey looks like, from prompt to click to outcome
  • Where your brand has opportunities to grow traffic by showing up across platforms

Google and LLMs aren’t doing the same thing. 

They’re serving different needs at different moments. This session will help you plan for both.

About the speaker:

Kevin Indig
Kevin Indig
Growth advisor Growth Memo

Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat.

Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +19,300 subscribers. He has spoken in front of thousands of people at conferences around the globe.

Baruch Toledano
Baruch Toledano
VP, Similarweb Search Solution, Similarweb Similarweb

Baruch Toledano is Similarweb's VP and GM of the Digital Marketing Solution. He is a seasoned strategy and product leader, with over two decades of hands-on experience in digital marketing, SEO and ecommerce technologies. Prior to joining Similarweb, Baruch was the Chief Product and Growth Officer at Conductor, a leading Enterprise SEO & Content Intelligence solution used daily by large SEO and content marketing teams. He has also led the product management of Magento, an open source ecommerce platform used by millions of merchants globally.