Best Selling Products & Brands on amazon.com

Last updated : May 1, 2025

Top Brands on amazon.com

Discover which brands are leading on amazon.com. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

May 2025 vs. May 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
GIGABYTE	0.37%	0.32pp	9.2M	40.91%	2.11%	150.64%	$737.33	108.26%
Lenovo	0.34%	0.19pp	5.6M	40.72%	2.11%	80.22%	$735.19	88.85%
Dell	0.41%	0.16pp	6M	22.53%	1.52%	25.54%	$510.51	18.65%
ASUS	0.43%	0.12pp	2.1M	8.95%	1.82%	101.43%	$639.46	103.72%
Sony	0.32%	0.07pp	671.4K	4.21%	2.11%	95.70%	$28.84	6.40%
GIGABYTE	0.37%	0.32pp	9.2M	40.91%	2.11%	150.64%	$737.33	108.26%
Lenovo	0.34%	0.19pp	5.6M	40.72%	2.11%	80.22%	$735.19	88.85%
Dell	0.41%	0.16pp	6M	22.53%	1.52%	25.54%	$510.51	18.65%
ASUS	0.43%	0.12pp	2.1M	8.95%	1.82%	101.43%	$639.46	103.72%
Sony	0.32%	0.07pp	671.4K	4.21%	2.11%	95.70%	$28.84	6.40%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.com. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

GIGABYTE

Lenovo

Dell

ASUS

Sony

Top selling categories on amazon.com

Explore how different product categories are performing on amazon.com. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

May 2025 vs. May 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	< 50	8.84%	7.07%	12.53%	89	2.54%
Tissues, Toilet Paper & Sprays	Unlock full list >	7.31%	9.10%	5.19%	68	9.18%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
Foot Health	Unlock full list >	14.26%	7.55%	4.21%	< 50	8.95%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Unlock full list >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Unlock full list >	9.97%	1.71%	14.50%	98	8.85%
	54	6.30%	3.17%	2.26%	100	10.00%
Sports Nutrition	71	1.17%	2.87%	1.54%	75	15.40%
Nutrition Bars & Drinks	97	7.35%	7.80%	4.05%	94	9.86%
Weight Loss	98	1.72%	0.64%	5.51%	< 50	9.42%
Endurance & Energy	Unlock full list >	2.93%	3.62%	6.37%	58	18.88%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Unlock full list >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Unlock full list >	9.62%	8.21%	8.64%	< 50	3.45%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
School Uniforms	Unlock full list >	15.27%	9.82%	7.78%	84	1.27%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Shops	Unlock full list >	2.15%	7.04%	4.73%	94	5.21%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Unlock full list >	8.71%	1.19%	9.63%	71	8.16%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	Unlock full list >	3.69%	16.96%	18.70%	< 50	3.44%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Sauces, Gravies & Marinades	83	9.99%	8.48%	14.00%	62	13.16%
Soups, Stocks & Broths	Unlock full list >	9.84%	0.14%	9.99%	55	7.15%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Unlock full list >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Unlock full list >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Plant-Based Milk	Unlock full list >	9.42%	7.89%	9.82%	72	9.88%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Bakeware	57	15.73%	13.00%	18.82%	54	5.33%
Kitchen & Table Linens	Unlock full list >	13.61%	7.29%	3.65%	89	9.12%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Artificial Plants & Flowers	92	4.79%	9.49%	3.17%	50	13.48%
Candles & Holders	Unlock full list >	9.00%	9.61%	19.59%	< 50	0.18%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Bed Pillows & Positioners	90	9.10%	19.08%	9.80%	< 50	0.61%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Mattress Protectors & Encasements	Unlock full list >	9.79%	3.14%	12.40%	100	3.19%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Trash, Recycling & Compost	Unlock full list >	11.80%	17.34%	9.97%	73	6.86%
	100	19.74%	8.87%	9.63%	52	2.47%
Bathroom Accessories	< 50	8.60%	3.75%	7.33%	100	8.41%
Towels	97	5.46%	8.73%	15.69%	64	2.88%
Bath Rugs	Unlock full list >	8.90%	19.83%	4.18%	79	1.46%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Sunscreens & Tanning Products	82	17.54%	1.55%	13.70%	< 50	9.01%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	Unlock full list >	7.12%	1.26%	9.88%	90	8.91%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Coloring Products	Unlock full list >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Unlock full list >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Unlock full list >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Cotton Balls & Swabs	94	7.47%	1.14%	9.96%	55	9.28%
Skin Care Tools	Unlock full list >	7.23%	8.45%	8.64%	99	0.78%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
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Top Products on amazon.com

Discover the most-viewed and the best-selling products on amazon.com. See which listings are driving product views, revenue, and units sold.

Top products

May 2025 vs. May 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging	...> Earbud Headphones	Apple	3.5M	=	8.46%	0.36%	< 50	13.57%
Amazon Fire TV Stick HD (newest model) free and live TV Alexa Voice Remote smart home controls HD streaming	...> Streaming Media Players	Amazon	2.5M	=	13.97%	4.48%	< 50	19.09%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	2.3M	=	8.28%	9.51%	< 50	1.76%
Scott ComfortPlus Toilet Paper 12 Double Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.3M	4.93%	7.90%	0.14%	97	1.96%
Benefiber Daily Prebiotic Fiber Supplement Powder for Digestive Health Unflavored - 125 Servings (17.6 Ounces)	...> Dietary Fibers	Benefiber	2.2M	=	7.03%	19.07%	57	9.99%
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging	...> Earbud Headphones	Apple	3.5M	=	8.46%	0.36%	< 50	13.57%
Amazon Fire TV Stick HD (newest model) free and live TV Alexa Voice Remote smart home controls HD streaming	...> Streaming Media Players	Amazon	2.5M	=	13.97%	4.48%	< 50	19.09%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	2.3M	=	8.28%	9.51%	< 50	1.76%
Scott ComfortPlus Toilet Paper 12 Double Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.3M	4.93%	7.90%	0.14%	97	1.96%
Benefiber Daily Prebiotic Fiber Supplement Powder for Digestive Health Unflavored - 125 Servings (17.6 Ounces)	...> Dietary Fibers	Benefiber	2.2M	=	7.03%	19.07%	57	9.99%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.com

In May 2025, amazon.com generated $38.8B in total revenue.

Top brands include – GIGABYTE, Lenovo, and Dell – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging, which is the most sought-after item on the marketplace.