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amazon.caamazon.ca Website Analysis for May 2025
Canada’s largest online retailer. Free Shipping on eligible orders. Easy Returns. Shop now for Electronics, Books, Apparel & much more. Try Prime for free.
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Total Visits
189.7M
Bounce Rate
27.19%
Pages per Visit
9.76
Avg Visit Duration
00:05:27
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amazon.ca Traffic & Engagement Analysis
amazon.ca's web traffic has increased by 8.54% compared to last month. See all traffic & engagement stats for amazon.ca in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
189.7M
Last Month Change
8.54%
Bounce Rate
27.19%
Pages per Visit
9.76
Avg Visit Duration
00:05:27
Total Visits Last 3 Months
Compare amazon.ca to:
599.3M
aliexpress.com
189.7Mamazon.ca
amazon.ca34.1Mwalmart.ca
29.7Mcanadiantire.ca
23.7M
ebay.ca
amazon.ca Web Traffic by Country
Which countries sent the most traffic to amazon.ca lately? Where is their core audience from? Last month Canada was the top country sending desktop traffic to amazon.ca - click below to discover all countries
Top Countries
Canada
92.73%8.72%
United States
3.8%9.58%
China
0.6%9.32%
United Kingdom
0.3%12.21%
France
0.25%8.13%
Others
2.32%
amazon.ca Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. amazon.ca's audience is 55.05% male and 44.95% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.95%
- Male55.05%
amazon.ca Competitors & Similar Sites
Reveal amazon.ca top alternatives and find potential or emerging competitors. ebay.ca is the website with the highest similarity score to amazon.ca. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
amazon.ca Top Traffic Sources
The top traffic source to amazon.ca is Direct traffic, driving 60.1% of desktop visits last month, and Organic Search is the 2nd with 19.05% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
amazon.ca Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to amazon.ca (Desktop, worldwide)
Organic vs. Paid
Organic60.96%
Paid39.04%
Top Keywords
amazon2.2MVOL: 188,151,810$0.20amazon canada598.4KVOL: 2,028,450$0.40amazon.ca213KVOL: 318,760$--amazon prime160KVOL: 19,203,110$0.29amazon ca71.6KVOL: 157,080$0.4018.2K OthersSee more
Total Keywords18.2K
Referral Web Traffic to amazon.ca
The top referral sites sending desktop traffic to amazon.ca.
Category Distribution
Streaming & Online TV
31.79%Marketplace
22.17%Ecommerce and Shopping - Other
4.68%Video Games Consoles and Accessories
3.77%Business Services
2.96%Other
34.63%Top Referrals
Display Advertising Traffic to amazon.ca
Analysis of the top publishers sending traffic to amazon.ca. Currently, there are 219 publishers referring visitors.
Top Publishers
Start a trial21.57%Start a trial16.98%
youtube.com10.58%
poki.com5.5%
yahoo.com3.41%214 Others41.97%See all
Publishers219
Ad Networks14
Recently Seen Display Ads
Active Days
06
Size
300x250
Active Days
05
Size
300x250
Active Days
03
Size
730x150
See more display ads with a free trial
See moreLinks from amazon.ca to Other Websites by Traffic Share
amazon.ca is sending desktop traffic to 334 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
20.17%Streaming & Online TV
19%Marketplace
13.69%Business Services
6.51%Other
28.74%
Social Media Traffic to amazon.ca
amazon.ca gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
38
Social Network Distribution