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amazon.co.uk
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amazon.co.ukamazon.co.uk Website Analysis for May 2025
Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
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Global Rank
#781
Country Rank
#4
Category Rank
#1
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Total Visits
350.6M
Bounce Rate
32.33%
Pages per Visit
7.58
Avg Visit Duration
00:05:23
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amazon.co.uk Traffic & Engagement Analysis
amazon.co.uk's web traffic has increased by 2.62% compared to last month. See all traffic & engagement stats for amazon.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
350.6M
Last Month Change
2.62%
Bounce Rate
32.33%
Pages per Visit
7.58
Avg Visit Duration
00:05:23
Total Visits Last 3 Months
Compare amazon.co.uk to:
350.6Mamazon.co.uk
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22.2M
johnlewis.com
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currys.co.uk
amazon.co.uk Web Traffic by Country
Which countries sent the most traffic to amazon.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to amazon.co.uk - click below to discover all countries
Top Countries
United Kingdom
88.71%2.49%
United States
1.87%6.41%
Ireland
1.83%3.63%
China
0.57%8.6%
Pakistan
0.4%14.32%
Others
6.62%
amazon.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. amazon.co.uk's audience is 55.93% male and 44.07% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.07%
- Male55.93%
amazon.co.uk Competitors & Similar Sites
Reveal amazon.co.uk top alternatives and find potential or emerging competitors. ebay.co.uk is the website with the highest similarity score to amazon.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
amazon.co.uk Top Traffic Sources
The top traffic source to amazon.co.uk is Direct traffic, driving 60.77% of desktop visits last month, and Organic Search is the 2nd with 24.28% of traffic. The most underutilized channel is Display. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
amazon.co.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to amazon.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic78.37%
Paid21.63%
Top Keywords
amazon3.9MVOL: 188,151,810$0.20amazon uk1.5MVOL: 5,512,020$0.21prime video462.5KVOL: 17,073,560$0.44amazon prime video342.7KVOL: 8,097,150$0.37amazon prime303.4KVOL: 19,203,110$0.2918.2K OthersSee more
Total Keywords18.2K
Referral Web Traffic to amazon.co.uk
The top referral sites sending desktop traffic to amazon.co.uk.
Category Distribution
Streaming & Online TV
31.66%Coupons and Rebates
12.08%Shipping and Logistics
4.75%Programming and Developer Software
4.31%Video Games Consoles and Accessories
4.28%Other
42.92%Top Referrals
Display Advertising Traffic to amazon.co.uk
Analysis of the top publishers sending traffic to amazon.co.uk. Currently, there are 409 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
71
Size
300x250
Active Days
53
Size
300x250
Active Days
52
Size
300x200
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See moreLinks from amazon.co.uk to Other Websites by Traffic Share
amazon.co.uk is sending desktop traffic to 510 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
19.54%Search Engines
12.23%Fashion and Apparel
9.96%Business Services
9.51%Shipping and Logistics
7.8%Other
40.96%
Social Media Traffic to amazon.co.uk
amazon.co.uk gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
43
Social Network Distribution