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americanexpress.com Website Analysis for May 2025
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
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Global Rank
#3242
Country Rank
#992
Category Rank
#7
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Total Visits
95.4M
Bounce Rate
25.01%
Pages per Visit
5.75
Avg Visit Duration
00:04:26
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americanexpress.com Traffic & Engagement Analysis
americanexpress.com's web traffic has increased by 2.5% compared to last month. See all traffic & engagement stats for americanexpress.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
95.4M
Last Month Change
2.5%
Bounce Rate
25.01%
Pages per Visit
5.75
Avg Visit Duration
00:04:26
Total Visits Last 3 Months
Compare americanexpress.com to:
186.4M
chase.com
136.8M
capitalone.com
109.9Mbankofamerica.com
98.2M
wellsfargo.com
95.4Mamericanexpress.com
americanexpress.com Web Traffic by Country
Which countries sent the most traffic to americanexpress.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to americanexpress.com - click below to discover all countries
Top Countries
United States
77.3%3.76%
United Kingdom
3.42%5.49%
Japan
3.42%0.25%
Canada
3.38%8.48%
Australia
2.26%3.23%
Others
10.21%
americanexpress.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. americanexpress.com's audience is 47.5% male and 52.5% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.5%
- Male47.5%
americanexpress.com Target Audience
Audience interests reveal key details on the browsing interests of americanexpress.com's visitors. americanexpress.com's audience is interested in Finance > Banking Credit and Lending & news.
Top Categories
Other Visited Websites
Top Topics
newsshoppingtravelonlinebusiness
americanexpress.com Competitors & Similar Sites
Reveal americanexpress.com top alternatives and find potential or emerging competitors. capitalone.com is the website with the highest similarity score to americanexpress.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
americanexpress.com Top Traffic Sources
The top traffic source to americanexpress.com is Direct traffic, driving 70.96% of desktop visits last month, and Organic Search is the 2nd with 17.94% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
americanexpress.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to americanexpress.com (Desktop, worldwide)
Organic vs. Paid
Organic78.1%
Paid21.9%
Top Keywords
american express2.3MVOL: 3,117,390$2.42amex2.2MVOL: 2,453,120$2.06amex login574.9KVOL: 579,720$0.41american express login434.6KVOL: 600,990$0.31amex travel253.3KVOL: 263,050$4.5217.6K OthersSee more
Total Keywords17.6K
Referral Web Traffic to americanexpress.com
The top referral sites sending desktop traffic to americanexpress.com.
Category Distribution
Air Travel
20.23%Finance - Other
20.04%Travel and Tourism - Other
11.36%Financial Planning and Management
7.54%Banking Credit and Lending
7.15%Other
33.69%Top Referrals
Display Advertising Traffic to americanexpress.com
Analysis of the top publishers sending traffic to americanexpress.com. Currently, there are 358 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
526
Size
300x600
Active Days
265
Size
728x90
Active Days
119
Size
300x250
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See moreLinks from americanexpress.com to Other Websites by Traffic Share
americanexpress.com is sending desktop traffic to 416 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Financial Planning and Management
25.87%Jobs and Career - Other
14.14%Air Travel
8.4%Banking Credit and Lending
6.22%Travel and Tourism - Other
4.96%Other
40.41%
Social Media Traffic to americanexpress.com
americanexpress.com gets most of its social media traffic from Youtube, followed by Reddit and Linkedin (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
14
Social Network Distribution