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bankrate.com Website Analysis for May 2025
Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit cards, investments, identity protection, auto loans, retirement, credit reports, and so much more.
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Global Rank
#5,640966
Country Rank
#1,132169
Category Rank
#161
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Total Visits
10.8M
Bounce Rate
54.55%
Pages per Visit
2.82
Avg Visit Duration
00:02:46
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bankrate.com Traffic & Engagement Analysis
bankrate.com's web traffic has decreased by 13% compared to last month. See all traffic & engagement stats for bankrate.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
10.8M
Last Month Change
13%
Bounce Rate
54.55%
Pages per Visit
2.82
Avg Visit Duration
00:02:46
Total Visits Last 3 Months
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marketwatch.com
23.3M
nerdwallet.com
14.1M
fool.com
10.8Mbankrate.com
3.1M
mortgagecalculator.org
bankrate.com Web Traffic by Country
Which countries sent the most traffic to bankrate.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to bankrate.com - click below to discover all countries
Top Countries
United States
92.26%11.09%
Canada
0.98%17.06%
India
0.75%9.37%
United Kingdom
0.55%17.02%
Australia
0.44%0.79%
Others
5.02%
bankrate.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bankrate.com's audience is 53.29% male and 46.71% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.71%
- Male53.29%
bankrate.com Competitors & Similar Sites
Reveal bankrate.com top alternatives and find potential or emerging competitors. nerdwallet.com is the website with the highest similarity score to bankrate.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
bankrate.com Top Traffic Sources
The top traffic source to bankrate.com is Organic Search traffic, driving 63.71% of desktop visits last month, and Direct is the 2nd with 29.21% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
bankrate.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bankrate.com (Desktop, worldwide)
Organic vs. Paid
Organic95.99%
Paid4.01%
Top Keywords
mortgage calculator217.2KVOL: 3,887,600$1.27bankrate43KVOL: 75,640$2.25loan calculator31.6KVOL: 870,120$0.84roth ira calculator30.4KVOL: 176,970$1.34mortgage rates25.3KVOL: 928,490$1.9719.1K OthersSee more
Total Keywords19.1K
Referral Web Traffic to bankrate.com
The top referral sites sending desktop traffic to bankrate.com.
Category Distribution
News & Media Publishers
23.22%Programming and Developer Software
19.91%Health - Other
10.04%Finance - Other
9.29%Air Travel
6.09%Other
31.46%Top Referrals
Display Advertising Traffic to bankrate.com
Analysis of the top publishers sending traffic to bankrate.com. Currently, there are 4 publishers referring visitors.
Top Publishers
Publishers4
Ad Networks3
Recently Seen Display Ads
Active Days
14
Size
391x302
Active Days
13
Size
302x248
Active Days
13
Size
309x251
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See moreLinks from bankrate.com to Other Websites by Traffic Share
bankrate.com is sending desktop traffic to 131 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
28.72%Financial Planning and Management
20.53%Shipping and Logistics
10.53%Insurance
10.05%Vehicles - Other
3.94%Other
26.22%
Social Media Traffic to bankrate.com
bankrate.com gets most of its social media traffic from Youtube, followed by Reddit and quora (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
8
Social Network Distribution