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bankrate.com Website Analysis for May 2025
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Global Rank
#5,640966
Country Rank
#1,132169
Category Rank
#161
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Total Visits
10.8M
Bounce Rate
54.55%
Pages per Visit
2.82
Avg Visit Duration
00:02:46
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bankrate.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, bankrate.com's global ranking has increased from 4,674 to 5,640.
bankrate.com Traffic & Engagement Analysis
bankrate.com's web traffic has decreased by 13% compared to last month. See all traffic & engagement stats for bankrate.com in the past 3 months below
Total Visits
10.8M
Last Month Change
13%
Bounce Rate
54.55%
Pages per Visit
2.82
Avg Visit Duration
00:02:46
Total Visits Last 3 Months
Compare bankrate.com to:
bankrate.com Web Traffic by Country
Which countries sent the most traffic to bankrate.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to bankrate.com - click below to discover all countries
Top Countries
bankrate.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bankrate.com's audience is 53.29% male and 46.71% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.71%
- Male53.29%
bankrate.com Target Audience
Audience interests reveal key details on the browsing interests of bankrate.com's visitors. bankrate.com's audience is interested in Finance > Banking Credit and Lending & news.
Top Categories
Other Visited Websites
Top Topics
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Try it nowbankrate.com Competitors & Similar Sites
Reveal bankrate.com top alternatives and find potential or emerging competitors. nerdwallet.com is the website with the highest similarity score to bankrate.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
bankrate.com Top Traffic Sources
The top traffic source to bankrate.com is Organic Search traffic, driving 63.71% of desktop visits last month, and Direct is the 2nd with 29.21% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
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bankrate.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bankrate.com (Desktop, worldwide)
Organic vs. Paid
Top Keywords
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Try it nowReferral Web Traffic to bankrate.com
The top referral sites sending desktop traffic to bankrate.com.
Category Distribution
News & Media Publishers
23.22%Programming and Developer Software
19.91%Health - Other
10.04%Finance - Other
9.29%Air Travel
6.09%Other
31.46%Top Referrals
Display Advertising Traffic to bankrate.com
Analysis of the top publishers sending traffic to bankrate.com. Currently, there are 4 publishers referring visitors.
Top Publishers
Recently Seen Display Ads

Active Days
14
Size
391x302

Active Days
13
Size
302x248

Active Days
13
Size
309x251
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Try it nowLinks from bankrate.com to Other Websites by Traffic Share
bankrate.com is sending desktop traffic to 131 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
28.72%Financial Planning and Management
20.53%Shipping and Logistics
10.53%Insurance
10.05%Vehicles - Other
3.94%Other
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Try it nowbankrate.com Technology Stack
These are the website technologies, by industry, used on bankrate.com. There are a total of 165 technologies from 19 different industries installed on bankrate.com.
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Social Media Traffic to bankrate.com
bankrate.com gets most of its social media traffic from Youtube, followed by Reddit and quora (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
8
Social Network Distribution