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booking.com Website Analysis for May 2025
Whether you’re looking for hotels, homes, or holiday rentals, you’ll always find the guaranteed lowest price. Browse our 2,563,380 accommodations in over 85,000 destinations.
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Global Rank
#452
Country Rank
#10715
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Total Visits
524.4M
Bounce Rate
32.89%
Pages per Visit
8.06
Avg Visit Duration
00:07:54
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booking.com Traffic & Engagement Analysis
booking.com's web traffic has increased by 5.46% compared to last month. See all traffic & engagement stats for booking.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
524.4M
Last Month Change
5.46%
Bounce Rate
32.89%
Pages per Visit
8.06
Avg Visit Duration
00:07:54
Total Visits Last 3 Months
Compare booking.com to:
524.4Mbooking.com
122.6M
tripadvisor.com
84.2M
agoda.com
83.9Mexpedia.com
45.1M
hotels.com
booking.com Web Traffic by Country
Which countries sent the most traffic to booking.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to booking.com - click below to discover all countries
Top Countries
United States
10.34%12.84%
United Kingdom
7.84%6.88%
Italy
7.28%7.88%
Germany
6.59%6.14%
France
6.09%3.83%
Others
61.85%
booking.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. booking.com's audience is 48.23% male and 51.77% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female51.77%
- Male48.23%
booking.com Competitors & Similar Sites
Reveal booking.com top alternatives and find potential or emerging competitors. agoda.com is the website with the highest similarity score to booking.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
booking.com Top Traffic Sources
The top traffic source to booking.com is Direct traffic, driving 49.19% of desktop visits last month, and Paid Search is the 2nd with 20.3% of traffic. The most underutilized channel is Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
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booking.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to booking.com (Desktop, worldwide)
Organic vs. Paid
Organic45.01%
Paid54.99%
Top Keywords
booking11MVOL: 16,632,500$0.30booking.com852.2KVOL: 1,020,740$--booking extranet244.9KVOL: 286,670$1.51booking com202.4KVOL: 353,130$0.52bookings182.3KVOL: 293,380$0.3016.5K OthersSee more
Total Keywords16.5K
Referral Web Traffic to booking.com
The top referral sites sending desktop traffic to booking.com.
Category Distribution
Travel and Tourism - Other
34.9%Air Travel
33.75%Ground Transportation
12.92%Maps
7.15%Accommodation and Hotels
3.29%Other
7.99%Top Referrals
Links from booking.com to Other Websites by Traffic Share
booking.com is sending desktop traffic to 386 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
63.46%Accommodation and Hotels
15.57%Travel and Tourism - Other
8.75%Computers Electronics and Technology - Other
1.67%Other
7.93%
Social Media Traffic to booking.com
booking.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
35
Social Network Distribution