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costco.com Website Analysis for May 2025
shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door
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Global Rank
#34124
Country Rank
#843
Category Rank
#8
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Total Visits
94.5M
Bounce Rate
35.41%
Pages per Visit
5.26
Avg Visit Duration
00:03:54
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costco.com Traffic & Engagement Analysis
costco.com's web traffic has increased by 10.18% compared to last month. See all traffic & engagement stats for costco.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
94.5M
Last Month Change
10.18%
Bounce Rate
35.41%
Pages per Visit
5.26
Avg Visit Duration
00:03:54
Total Visits Last 3 Months
Compare costco.com to:
2.6B
amazon.com
amazon.com470M
walmart.com
172.9M
target.com
94.5Mcostco.com
45.4Msamsclub.com
costco.com Web Traffic by Country
Which countries sent the most traffic to costco.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to costco.com - click below to discover all countries
Top Countries
United States
94.51%8.07%
Canada
4%8.88%
United Kingdom
0.23%35.1%
Puerto Rico
0.14%25.69%
India
0.14%23.86%
Others
0.98%
costco.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. costco.com's audience is 45.77% male and 54.23% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.23%
- Male45.77%
costco.com Competitors & Similar Sites
Reveal costco.com top alternatives and find potential or emerging competitors. samsclub.com is the website with the highest similarity score to costco.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
costco.com Top Traffic Sources
The top traffic source to costco.com is Direct traffic, driving 67.19% of desktop visits last month, and Organic Search is the 2nd with 24.25% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
costco.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to costco.com (Desktop, worldwide)
Organic vs. Paid
Organic98.67%
Paid1.33%
Top Keywords
costco2.9MVOL: 14,841,360$0.44costco tires113.6KVOL: 260,840$1.78costco careers79.5KVOL: 256,460$0.55costco jobs67.2KVOL: 247,160$0.42costco membership58.1KVOL: 447,420$0.8919K OthersSee more
Total Keywords19K
Referral Web Traffic to costco.com
The top referral sites sending desktop traffic to costco.com.
Category Distribution
Accommodation and Hotels
35.7%Marketplace
32.01%Ecommerce & Shopping
6.45%Ecommerce and Shopping - Other
2.85%Search Engines
2.26%Other
20.74%Top Referrals
Display Advertising Traffic to costco.com
Analysis of the top publishers sending traffic to costco.com. Currently, there are 87 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
09
Size
728x90
Active Days
07
Size
300x250
Active Days
06
Size
300x600
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See moreLinks from costco.com to Other Websites by Traffic Share
costco.com is sending desktop traffic to 231 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
30.25%Marketplace
13.02%Jobs and Employment
12.94%Programming and Developer Software
7.35%Beauty and Cosmetics
4.72%Other
31.72%
Social Media Traffic to costco.com
costco.com gets most of its social media traffic from Reddit, followed by Youtube and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
18
Social Network Distribution