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experian.com Website Analysis for May 2025
Experian is committed to helping you protect, understand, and improve your credit. Start with your free Experian credit report and FICO® score.
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Global Rank
#97591
Country Rank
#19714
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See their traffic and performance metrics
Total Visits
36.6M
Bounce Rate
28.42%
Pages per Visit
5.68
Avg Visit Duration
00:03:59
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experian.com Traffic & Engagement Analysis
experian.com's web traffic has increased by 9.04% compared to last month. See all traffic & engagement stats for experian.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
36.6M
Last Month Change
9.04%
Bounce Rate
28.42%
Pages per Visit
5.68
Avg Visit Duration
00:03:59
Total Visits Last 3 Months
Compare experian.com to:
39.4M
creditkarma.com
36.6Mexperian.com
7.2M
equifax.com
5.9M
transunion.com
1.5M
annualcreditreport.com
experian.com Web Traffic by Country
Which countries sent the most traffic to experian.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to experian.com - click below to discover all countries
Top Countries
United States
97.07%8.09%
United Kingdom
0.61%2.27%
India
0.28%1.87%
Malaysia
0.25%36.45%
Canada
0.14%1.44%
Others
1.65%
experian.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. experian.com's audience is 39.77% male and 60.23% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female60.23%
- Male39.77%
experian.com Competitors & Similar Sites
Reveal experian.com top alternatives and find potential or emerging competitors. equifax.com is the website with the highest similarity score to experian.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
experian.com Top Traffic Sources
The top traffic source to experian.com is Direct traffic, driving 67.31% of desktop visits last month, and Organic Search is the 2nd with 18.6% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
experian.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to experian.com (Desktop, worldwide)
Organic vs. Paid
Organic71.55%
Paid28.45%
Top Keywords
experian1MVOL: 2,369,270$1.21experian login158.6KVOL: 209,900$1.02experian credit freeze120.4KVOL: 184,740$3.27experian credit report32.7KVOL: 56,240$3.32experian unfreeze30KVOL: 30,550$1.3513.8K OthersSee more
Total Keywords13.8K
Referral Web Traffic to experian.com
The top referral sites sending desktop traffic to experian.com.
Category Distribution
Insurance
43.02%Banking Credit and Lending
18.88%Financial Planning and Management
14.87%Programming and Developer Software
10.09%Digital Marketing
2.46%Other
10.68%Top Referrals
Links from experian.com to Other Websites by Traffic Share
experian.com is sending desktop traffic to 98 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
44.51%Banking Credit and Lending
25.04%Financial Planning and Management
8.54%Insurance
7.77%Computers Electronics and Technology - Other
2.3%Other
11.86%
Social Media Traffic to experian.com
experian.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
15
Social Network Distribution