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google.ca Website Analysis for May 2025
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Global Rank
#16524
Country Rank
#7
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Total Visits
155.4M
Bounce Rate
24.9%
Pages per Visit
10.16
Avg Visit Duration
00:04:52
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google.ca Traffic & Engagement Analysis
google.ca's web traffic has decreased by 19.34% compared to last month. See all traffic & engagement stats for google.ca in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
155.4M
Last Month Change
19.34%
Bounce Rate
24.9%
Pages per Visit
10.16
Avg Visit Duration
00:04:52
Total Visits Last 3 Months
Compare google.ca to:
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1.4Bbing.com
722.5Mduckduckgo.com
155.4Mgoogle.ca
20.5M
ask.com
google.ca Web Traffic by Country
Which countries sent the most traffic to google.ca lately? Where is their core audience from? Last month Canada was the top country sending desktop traffic to google.ca - click below to discover all countries
Top Countries
Canada
90.75%22.49%
United States
4.07%13.05%
Korea, Republic of
0.44%23.62%
United Kingdom
0.25%13.69%
France
0.22%3.87%
Others
4.27%
google.ca Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. google.ca's audience is 58.08% male and 41.92% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female41.92%
- Male58.08%
google.ca Competitors & Similar Sites
Reveal google.ca top alternatives and find potential or emerging competitors. bing.com is the website with the highest similarity score to google.ca. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
google.ca Top Traffic Sources
The top traffic source to google.ca is Direct traffic, driving 67.76% of desktop visits last month, and Organic Search is the 2nd with 26.13% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
google.ca Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to google.ca (Desktop, worldwide)
Organic vs. Paid
Organic99.99%
Paid0.01%
Top Keywords
google maps1.4MVOL: 70,257,133$0.39maps1.3MVOL: 59,844,075$0.22google730.7KVOL: 39,160,307$0.48google map641.5KVOL: 10,411,009$0.38google scholar356.1KVOL: 16,493,604$0.51425.7K OthersSee more
Total Keywords425.7K
Referral Web Traffic to google.ca
The top referral sites sending desktop traffic to google.ca.
Category Distribution
Search Engines
47.13%Programming and Developer Software
8.72%Dictionaries and Encyclopedias
3.65%Air Travel
3.07%Other
34.28%Top Referrals
Links from google.ca to Other Websites by Traffic Share
google.ca is sending desktop traffic to 933 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
41.44%News & Media Publishers
2.61%Computers Electronics and Technology - Other
1.41%Social Media Networks
1.39%Other
11.06%
Social Media Traffic to google.ca
google.ca gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
37
Social Network Distribution