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hotels.com Website Analysis for May 2025
hotels.com | find cheap hotels and discounts when you book on hotels.com. compare hotel deals, offers and read unbiased reviews on hotels.
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Global Rank
#70988
Country Rank
#33429
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Total Visits
45.1M
Bounce Rate
35.55%
Pages per Visit
6.65
Avg Visit Duration
00:05:22
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hotels.com Traffic & Engagement Analysis
hotels.com's web traffic has increased by 11.62% compared to last month. See all traffic & engagement stats for hotels.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
45.1M
Last Month Change
11.62%
Bounce Rate
35.55%
Pages per Visit
6.65
Avg Visit Duration
00:05:22
Total Visits Last 3 Months
Compare hotels.com to:
524.4M
booking.com
84.2M
agoda.com
83.9M
expedia.com
53.7Mmarriott.com
45.1Mhotels.com
hotels.com Web Traffic by Country
Which countries sent the most traffic to hotels.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to hotels.com - click below to discover all countries
Top Countries
United States
49.14%18.94%
United Kingdom
11.2%7.91%
Turkey
4.65%28.94%
France
4.58%6.91%
Korea, Republic of
3.83%4.72%
Others
26.6%
hotels.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hotels.com's audience is 47.14% male and 52.86% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.86%
- Male47.14%
hotels.com Competitors & Similar Sites
Reveal hotels.com top alternatives and find potential or emerging competitors. booking.com is the website with the highest similarity score to hotels.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
hotels.com Top Traffic Sources
The top traffic source to hotels.com is Direct traffic, driving 47.19% of desktop visits last month, and Paid Search is the 2nd with 21.32% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
hotels.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to hotels.com (Desktop, worldwide)
Organic vs. Paid
Organic56.12%
Paid43.88%
Top Keywords
hotels250.3KVOL: 651,919$1.44hotels.com90.5KVOL: 94,402$--호텔스닷컴51.7KVOL: 37,667$--hotel51.2KVOL: 461,713$1.44booking13.4KVOL: 9,464,962$0.31775.2K OthersSee more
Total Keywords775.2K
Referral Web Traffic to hotels.com
The top referral sites sending desktop traffic to hotels.com.
Category Distribution
Travel and Tourism - Other
40.05%Accommodation and Hotels
27.08%Search Engines
6.29%Maps
6.01%Air Travel
3.93%Other
16.64%Top Referrals
Display Advertising Traffic to hotels.com
Analysis of the top publishers sending traffic to hotels.com. Currently, there are 250 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
99
Size
728x90
Active Days
23
Size
970x250
Active Days
18
Size
970x250
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See moreLinks from hotels.com to Other Websites by Traffic Share
hotels.com is sending desktop traffic to 62 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
55.61%Accommodation and Hotels
19.12%Banking Credit and Lending
9%Travel and Tourism - Other
4.24%Fashion and Apparel
2.82%Other
9.21%
Social Media Traffic to hotels.com
hotels.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
18
Social Network Distribution