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id.me Website Analysis for May 2025
id.me wallet simplifies how individuals discover and access benefits and services through a single login and verified identity.
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Global Rank
#668209
Country Rank
#13836
Category Rank
#1
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Total Visits
41.3M
Bounce Rate
15.02%
Pages per Visit
8.35
Avg Visit Duration
00:04:59
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id.me Traffic & Engagement Analysis
id.me's web traffic has decreased by 27.18% compared to last month. See all traffic & engagement stats for id.me in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
41.3M
Last Month Change
27.18%
Bounce Rate
15.02%
Pages per Visit
8.35
Avg Visit Duration
00:04:59
Total Visits Last 3 Months
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eftps.gov
id.me Web Traffic by Country
Which countries sent the most traffic to id.me lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to id.me - click below to discover all countries
Top Countries
United States
98.13%26.85%
Puerto Rico
0.34%11.37%
Canada
0.26%22.47%
United Kingdom
0.07%31.55%
Germany
0.05%25.41%
Others
1.15%
id.me Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. id.me's audience is 41.38% male and 58.62% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female58.62%
- Male41.38%
id.me Competitors & Similar Sites
Reveal id.me top alternatives and find potential or emerging competitors. va.gov is the website with the highest similarity score to id.me. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
id.me Top Traffic Sources
The top traffic source to id.me is Referrals traffic, driving 60.99% of desktop visits last month, and Direct is the 2nd with 29.9% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
id.me Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to id.me (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
id me261.6KVOL: 326,030$0.88idme66.5KVOL: 225,150$0.89id.me54.5KVOL: 42,940$--id.me login30.8KVOL: 8,270$--irs login14.2KVOL: 606,100$2.144.3K OthersSee more
Total Keywords4.3K
Referral Web Traffic to id.me
The top referral sites sending desktop traffic to id.me.
Category Distribution
National Security
45.6%Banking Credit and Lending
27.62%Roleplaying Games
7.37%Health - Other
2.96%Telecommunications
1.04%Other
15.41%Top Referrals
Links from id.me to Other Websites by Traffic Share
id.me is sending desktop traffic to 179 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
46.94%National Security
12.47%Health - Other
10.61%Government
5.23%Public Health and Safety
2.99%Other
21.75%
Social Media Traffic to id.me
id.me gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
15
Social Network Distribution