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kayak.co.uk Website Analysis for May 2025
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & car hires.
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Global Rank
#13,272123
Country Rank
#49019
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Total Visits
3.4M
Bounce Rate
30.34%
Pages per Visit
5.26
Avg Visit Duration
00:04:08
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kayak.co.uk Traffic & Engagement Analysis
kayak.co.uk's web traffic has increased by 6.36% compared to last month. See all traffic & engagement stats for kayak.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
3.4M
Last Month Change
6.36%
Bounce Rate
30.34%
Pages per Visit
5.26
Avg Visit Duration
00:04:08
Total Visits Last 3 Months
Compare kayak.co.uk to:
37.4M
skyscanner.net
11.8M
lastminute.com
3.4Mkayak.co.uk
1.2M
cheapflights.co.uk
1M
travelsupermarket.com
kayak.co.uk Web Traffic by Country
Which countries sent the most traffic to kayak.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to kayak.co.uk - click below to discover all countries
Top Countries
United Kingdom
89.09%12.96%
United States
1.36%12.47%
Germany
0.75%37.89%
France
0.53%9.28%
Netherlands
0.44%1.98%
Others
7.83%
kayak.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kayak.co.uk's audience is 54.46% male and 45.54% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.54%
- Male54.46%
kayak.co.uk Competitors & Similar Sites
Reveal kayak.co.uk top alternatives and find potential or emerging competitors. travelsupermarket.com is the website with the highest similarity score to kayak.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
kayak.co.uk Top Traffic Sources
The top traffic source to kayak.co.uk is Organic Search traffic, driving 38.34% of desktop visits last month, and Direct is the 2nd with 31.06% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
kayak.co.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kayak.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic58.45%
Paid41.55%
Top Keywords
kayak184.7KVOL: 4,192,640$0.32kayak flights10.5KVOL: 319,470$0.58kayak uk6.9KVOL: 6,370$0.25car rental4.5KVOL: 746,840$1.99kayak car rental4.4KVOL: 66,260$1.7712.1K OthersSee more
Total Keywords12.1K
Referral Web Traffic to kayak.co.uk
The top referral sites sending desktop traffic to kayak.co.uk.
Category Distribution
Programming and Developer Software
65.05%Travel and Tourism - Other
7.52%Dictionaries and Encyclopedias
6.76%Gambling - Other
6.49%Computers Electronics and Technology - Other
3.25%Other
10.93%Top Referrals
Links from kayak.co.uk to Other Websites by Traffic Share
kayak.co.uk is sending desktop traffic to 87 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
65.31%Car Rentals
23.21%Air Travel
8.45%Travel and Tourism - Other
2.26%Search Engines
0.47%Other
0.3%
Social Media Traffic to kayak.co.uk
kayak.co.uk gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
7
Social Network Distribution