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mediaalpha.com Website Analysis for May 2025
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Global Rank
#12,244364
Country Rank
#2,48181
Category Rank
#182
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Total Visits
6.3M
Bounce Rate
63.6%
Pages per Visit
1.66
Avg Visit Duration
00:01:32
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mediaalpha.com Traffic & Engagement Analysis
mediaalpha.com's web traffic has increased by 5.57% compared to last month. See all traffic & engagement stats for mediaalpha.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
6.3M
Last Month Change
5.57%
Bounce Rate
63.6%
Pages per Visit
1.66
Avg Visit Duration
00:01:32
Total Visits Last 3 Months
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farecompare.com
mediaalpha.com Web Traffic by Country
Which countries sent the most traffic to mediaalpha.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to mediaalpha.com - click below to discover all countries
Top Countries
United States
87.93%16.23%
United Kingdom
4.76%4.28%
Canada
2.42%13.77%
France
0.84%218.9%
India
0.59%46.11%
Others
3.46%
mediaalpha.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. mediaalpha.com's audience is 37.78% male and 62.22% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female62.22%
- Male37.78%
mediaalpha.com Competitors & Similar Sites
Reveal mediaalpha.com top alternatives and find potential or emerging competitors. farecompare.com is the website with the highest similarity score to mediaalpha.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
mediaalpha.com Top Traffic Sources
The top traffic source to mediaalpha.com is Referrals traffic, driving 72.75% of desktop visits last month, and Direct is the 2nd with 25.04% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
mediaalpha.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to mediaalpha.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
media alpha login2.2KVOL: 50$--mediaalpha2KVOL: 3,030$5.61media alpha1.5KVOL: 2,150$5.61mediaalpha investors361VOL: 20$--mediaalpha earnings call289VOL: 30$--52 OthersSee more
Total Keywords57
Referral Web Traffic to mediaalpha.com
The top referral sites sending desktop traffic to mediaalpha.com.
Category Distribution
Insurance
40.45%Travel and Tourism - Other
20.21%Finance - Other
14.53%Shipping and Logistics
7.11%Car Rentals
3.19%Other
14.51%Links from mediaalpha.com to Other Websites by Traffic Share
mediaalpha.com is sending desktop traffic to 89 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
94.69%Finance - Other
1.85%Marketing and Advertising
0.99%Search Engines
0.62%Health - Other
0.5%Other
1.34%
Social Media Traffic to mediaalpha.com
mediaalpha.com gets most of its social media traffic from Youtube, followed by Reddit and Discord (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
5
Social Network Distribution