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nexi.it Website Analysis for May 2025
Nexi è la PayTech che costruisce il futuro dei pagamenti digitali in Italia, insieme alle sue Banche Partner, con soluzioni innovative per Privati e Aziende.
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Total Visits
8M
Bounce Rate
11.09%
Pages per Visit
5.56
Avg Visit Duration
00:02:37
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nexi.it Traffic & Engagement Analysis
nexi.it's web traffic has increased by 5.93% compared to last month. See all traffic & engagement stats for nexi.it in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
8M
Last Month Change
5.93%
Bounce Rate
11.09%
Pages per Visit
5.56
Avg Visit Duration
00:02:37
Total Visits Last 3 Months
Compare nexi.it to:
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trustpilot.com
11.3Mnexigroup.com
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sumup.com
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unipolmove.it
nexi.it Web Traffic by Country
Which countries sent the most traffic to nexi.it lately? Where is their core audience from? Last month Italy was the top country sending desktop traffic to nexi.it - click below to discover all countries
Top Countries
Italy
89.97%3.81%
United States
2.37%8.11%
France
0.97%33.34%
Germany
0.85%16.99%
Spain
0.79%8.66%
Others
5.06%
nexi.it Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nexi.it's audience is 57.37% male and 42.63% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female42.63%
- Male57.37%
nexi.it Competitors & Similar Sites
Reveal nexi.it top alternatives and find potential or emerging competitors. sumup.com is the website with the highest similarity score to nexi.it. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
nexi.it Top Traffic Sources
The top traffic source to nexi.it is Referrals traffic, driving 45.08% of desktop visits last month, and Direct is the 2nd with 31.23% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
nexi.it Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nexi.it (Desktop, worldwide)
Organic vs. Paid
Organic96.72%
Paid3.28%
Top Keywords
nexi354.2KVOL: 152,130$1.38nexi login31KVOL: 22,060$1.10nexi business29.5KVOL: 17,170$1.35nexi pay13.1KVOL: 21,080$1.25nexi business login9.1KVOL: 5,440$1.10728 OthersSee more
Total Keywords733
Referral Web Traffic to nexi.it
The top referral sites sending desktop traffic to nexi.it.
Category Distribution
Financial Planning and Management
45.36%File Sharing and Hosting
20.06%Travel and Tourism - Other
6.36%Banking Credit and Lending
2.4%Car Rentals
1.87%Other
23.95%Top Referrals
Links from nexi.it to Other Websites by Traffic Share
nexi.it is sending desktop traffic to 191 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
File Sharing and Hosting
41.72%Financial Planning and Management
26.8%Air Travel
17.44%Banking Credit and Lending
5.75%Finance - Other
2.75%Other
5.54%
Social Media Traffic to nexi.it
nexi.it gets most of its social media traffic from WhatsApp Webapp, followed by Youtube and Instagram (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
7
Social Network Distribution