open.spotify.com Website Analysis for May 2025
Spotify is a digital music service that gives you access to millions of songs.
Industry: N/A
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Total Visits
406.9M
Bounce Rate
42.5%
Pages per Visit
6.19
Avg Visit Duration
00:06:48
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open.spotify.com Traffic & Engagement Analysis
open.spotify.com's web traffic has increased by 3.3% compared to last month. See all traffic & engagement stats for open.spotify.com in the past 3 months below
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Total Visits
406.9M
Last Month Change
3.3%
Bounce Rate
42.5%
Pages per Visit
6.19
Avg Visit Duration
00:06:48
Total Visits Last 3 Months
Compare open.spotify.com to:
30.1B
youtube.com
406.9M
open.spotify.com
173.6M
genius.com
124.5M
soundcloud.com
38.4M
discogs.com
open.spotify.com Web Traffic by Country
Which countries sent the most traffic to open.spotify.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to open.spotify.com - click below to discover all countries
Top Countries
United States
27.79%1.82%
Brazil
5.71%2.36%
United Kingdom
5.32%3.7%
Canada
3.7%0.08%
India
3.45%0.65%
Others
54.04%
open.spotify.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. open.spotify.com's audience is 53.65% male and 46.35% female. The largest age group of visitors are 18 - 24 year olds.
Age Distribution
Gender Distribution
- Female46.35%
- Male53.65%
open.spotify.com Target Audience
Audience interests reveal key details on the browsing interests of open.spotify.com's visitors. open.spotify.com's audience is interested in Games > Video Games Consoles and Accessories & news.
Top Categories
Other Visited Websites
Top Topics
newsonlineshoppinggameseducation
open.spotify.com Competitors & Similar Sites
Reveal open.spotify.com top alternatives and find potential or emerging competitors. soundcloud.com is the website with the highest similarity score to open.spotify.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
open.spotify.com Top Traffic Sources
The top traffic source to open.spotify.com is Direct traffic, driving 74.13% of desktop visits last month, and Organic Search is the 2nd with 19.21% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
open.spotify.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to open.spotify.com (Desktop, worldwide)
Organic vs. Paid
Organic99.81%
Paid0.19%
Top Keywords
spotify26.8MVOL: 28,982,080$0.51spotify web1.1MVOL: 1,303,260$0.22spo585.5KVOL: 728,650$0.46spotify web player507.1KVOL: 609,020$0.81спотифай286.7KVOL: 262,260$0.3319.2K OthersSee more
Total Keywords19.2K
Referral Web Traffic to open.spotify.com
The top referral sites sending desktop traffic to open.spotify.com.
Category Distribution
Video Games Consoles and Accessories
30.38%Music
28.87%Basketball
22.96%Programming and Developer Software
6.51%Digital Marketing
2.68%Other
8.62%Top Referrals
Links from open.spotify.com to Other Websites by Traffic Share
open.spotify.com is sending desktop traffic to 562 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Video Games Consoles and Accessories
86.73%Music
5.64%Search Engines
2.01%Investing
1.53%Sports - Other
1.35%Other
2.73%
Social Media Traffic to open.spotify.com
open.spotify.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
51
Social Network Distribution