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paypal.com Website Analysis for May 2025
גלו את PayPal, דרך בטוחה יותר לקנות ולקבל תשלום עבור מוצרים ושירותים באינטרנט ובמכשיר הנייד.
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Global Rank
#603
Country Rank
#362
Category Rank
#2
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Total Visits
478.2M
Bounce Rate
20.35%
Pages per Visit
4.88
Avg Visit Duration
00:02:35
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paypal.com Traffic & Engagement Analysis
paypal.com's web traffic has increased by 3.62% compared to last month. See all traffic & engagement stats for paypal.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
478.2M
Last Month Change
3.62%
Bounce Rate
20.35%
Pages per Visit
4.88
Avg Visit Duration
00:02:35
Total Visits Last 3 Months
Compare paypal.com to:
478.2Mpaypal.com
186.4Mchase.com
109.9Mbankofamerica.com
95.4M
americanexpress.com
45M
wise.com
paypal.com Web Traffic by Country
Which countries sent the most traffic to paypal.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to paypal.com - click below to discover all countries
Top Countries
United States
40.67%3.38%
Germany
18.2%2.4%
United Kingdom
8.03%0.9%
Italy
4.78%5.62%
France
4.13%6.77%
Others
24.2%
paypal.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. paypal.com's audience is 54.41% male and 45.59% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.59%
- Male54.41%
paypal.com Competitors & Similar Sites
Reveal paypal.com top alternatives and find potential or emerging competitors. bankofamerica.com is the website with the highest similarity score to paypal.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
paypal.com Top Traffic Sources
The top traffic source to paypal.com is Direct traffic, driving 56.2% of desktop visits last month, and Referrals is the 2nd with 30.43% of traffic. The most underutilized channel is Display. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
paypal.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to paypal.com (Desktop, worldwide)
Organic vs. Paid
Organic91.22%
Paid8.78%
Top Keywords
paypal13.2MVOL: 18,929,010$0.52paypal login1.3MVOL: 1,501,230$0.68paypal account194.4KVOL: 351,010$0.61pay pal148.2KVOL: 284,250$0.52pay97.7KVOL: 421,380$1.0916.9K OthersSee more
Total Keywords16.9K
Referral Web Traffic to paypal.com
The top referral sites sending desktop traffic to paypal.com.
Category Distribution
Marketplace
26.82%Video Games Consoles and Accessories
12.73%Fashion and Apparel
5.25%Financial Planning and Management
4.46%Ecommerce and Shopping - Other
3.03%Other
47.72%Top Referrals
Display Advertising Traffic to paypal.com
Analysis of the top publishers sending traffic to paypal.com. Currently, there are 242 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
149
Size
300x250
Active Days
122
Size
970x250
Active Days
119
Size
468x60
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See moreLinks from paypal.com to Other Websites by Traffic Share
paypal.com is sending desktop traffic to 898 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
35.69%Programming and Developer Software
9.43%Video Games Consoles and Accessories
5.83%Restaurants and Delivery
5.36%Computers Electronics and Technology - Other
4.11%Other
39.58%
Social Media Traffic to paypal.com
paypal.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
57
Social Network Distribution