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raiplay.it Website Analysis for May 2025
I contenuti di RaiPlay sono gratuiti. L'offerta comprende: 14 canali TV RAI in diretta streaming, la Guida Tv per poter rivedere i programmi andati in onda e un vasto catalogo di programmi TV, serie, fiction, film, documentari, concerti, oltre a tutti i programmi di intrattenimento
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Global Rank
#1,453413
Country Rank
#4711
Category Rank
#52
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Total Visits
37.8M
Bounce Rate
42.23%
Pages per Visit
3.55
Avg Visit Duration
00:04:17
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raiplay.it Traffic & Engagement Analysis
raiplay.it's web traffic has increased by 26.26% compared to last month. See all traffic & engagement stats for raiplay.it in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
37.8M
Last Month Change
26.26%
Bounce Rate
42.23%
Pages per Visit
3.55
Avg Visit Duration
00:04:17
Total Visits Last 3 Months
Compare raiplay.it to:
30.1B
youtube.com
1.5Bnetflix.com
239.5M
primevideo.com
37.8Mraiplay.it
4.6M
rai.it
raiplay.it Web Traffic by Country
Which countries sent the most traffic to raiplay.it lately? Where is their core audience from? Last month Italy was the top country sending desktop traffic to raiplay.it - click below to discover all countries
Top Countries
Italy
95.76%12.22%
United States
0.77%36.08%
United Kingdom
0.53%29.57%
France
0.44%54.69%
Spain
0.39%19.19%
Others
2.11%
raiplay.it Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. raiplay.it's audience is 59.66% male and 40.34% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female40.34%
- Male59.66%
raiplay.it Competitors & Similar Sites
Reveal raiplay.it top alternatives and find potential or emerging competitors. rai.it is the website with the highest similarity score to raiplay.it. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
raiplay.it Top Traffic Sources
The top traffic source to raiplay.it is Direct traffic, driving 49.94% of desktop visits last month, and Organic Search is the 2nd with 46.82% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
raiplay.it Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to raiplay.it (Desktop, worldwide)
Organic vs. Paid
Organic99.99%
Paid0.01%
Top Keywords
raiplay2.4MVOL: 3,765,790$0.19rai play351.7KVOL: 339,340$0.19rai 1 diretta204.1KVOL: 397,190$0.19rai 2 diretta130.2KVOL: 219,630$0.19rai127.7KVOL: 295,320$0.2916.1K OthersSee more
Total Keywords16.1K
Referral Web Traffic to raiplay.it
The top referral sites sending desktop traffic to raiplay.it.
Category Distribution
Streaming & Online TV
57.83%Programming and Developer Software
10.79%Computers Electronics and Technology - Other
5.12%News & Media Publishers
3.31%Music
3.14%Other
19.82%Top Referrals
Links from raiplay.it to Other Websites by Traffic Share
raiplay.it is sending desktop traffic to 94 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
45.97%Streaming & Online TV
9.42%Makes and Models
6.57%Social Media Networks
5.6%Music
4.47%Other
27.95%
Social Media Traffic to raiplay.it
raiplay.it gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
16
Social Network Distribution