Similarly ranked sites
2
mlb.com
3
sports.yahoo.com
4
si.com
5
rei.com
6
dickssportinggoods.com
si.com Website Analysis for May 2025
Sports Illustrated, SI.com provides sports news, expert analysis, highlights, stats and scores for the NFL, NBA, MLB, NHL, college football, soccer, fantasy, gambling and more
Keep track of your competitors
See their traffic and performance metrics
Keep track of your competitors
See their traffic and performance metrics
Total Visits
71.1M
Bounce Rate
56.17%
Pages per Visit
1.73
Avg Visit Duration
00:01:20
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
si.com Traffic & Engagement Analysis
si.com's web traffic has decreased by 0.77% compared to last month. See all traffic & engagement stats for si.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
71.1M
Last Month Change
0.77%
Bounce Rate
56.17%
Pages per Visit
1.73
Avg Visit Duration
00:01:20
Total Visits Last 3 Months
Compare si.com to:
435.8M
espn.com
71.1Msi.com
44.5M
cbssports.com
28.3M
sportingnews.com
22.4M
nfl.com
si.com Web Traffic by Country
Which countries sent the most traffic to si.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to si.com - click below to discover all countries
Top Countries
United States
86.64%5.27%
Canada
3.76%0.65%
United Kingdom
1.61%8.05%
Australia
0.98%13.05%
Philippines
0.53%2.29%
Others
6.48%
si.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. si.com's audience is 71.78% male and 28.22% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female28.22%
- Male71.78%
si.com Competitors & Similar Sites
Reveal si.com top alternatives and find potential or emerging competitors. cbssports.com is the website with the highest similarity score to si.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
si.com Top Traffic Sources
The top traffic source to si.com is Organic Search traffic, driving 67.09% of desktop visits last month, and Direct is the 2nd with 23.33% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
si.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to si.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
nba159.6KVOL: 89,404,410$0.87warriors80.4KVOL: 8,726,260$1.33lakers64.7KVOL: 18,599,510$1.42jayson tatum61KVOL: 1,765,240$0.65chicago bears49.9KVOL: 2,264,790$1.0918K OthersSee more
Total Keywords18K
Referral Web Traffic to si.com
The top referral sites sending desktop traffic to si.com.
Category Distribution
News & Media Publishers
28.51%American Football
25.05%Sports - Other
18.09%Dictionaries and Encyclopedias
6.63%Programming and Developer Software
4.4%Other
17.32%Top Referrals
Links from si.com to Other Websites by Traffic Share
si.com is sending desktop traffic to 162 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports - Other
19.82%Social Media Networks
10.56%Streaming & Online TV
9.35%News & Media Publishers
8.82%Soccer
8.2%Other
43.24%
Social Media Traffic to si.com
si.com gets most of its social media traffic from X-twitter, followed by Reddit and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
12
Social Network Distribution