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travelsupermarket.com Website Analysis for May 2025
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Global Rank
#45,4061,324
Country Rank
#1,757115
Category Rank
#312
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Total Visits
1M
Bounce Rate
33.73%
Pages per Visit
3.64
Avg Visit Duration
00:03:19
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travelsupermarket.com Traffic & Engagement Analysis
travelsupermarket.com's web traffic has increased by 1.12% compared to last month. See all traffic & engagement stats for travelsupermarket.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1M
Last Month Change
1.12%
Bounce Rate
33.73%
Pages per Visit
3.64
Avg Visit Duration
00:03:19
Total Visits Last 3 Months
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lastminute.com
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kayak.co.uk
1.7M
thomascook.com
1Mtravelsupermarket.com
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holidayhypermarket.co.uk
travelsupermarket.com Web Traffic by Country
Which countries sent the most traffic to travelsupermarket.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to travelsupermarket.com - click below to discover all countries
Top Countries
United Kingdom
87.2%9.71%
Ireland
1.13%198.8%
Germany
1.08%13.46%
Switzerland
0.89%25.97%
Netherlands
0.86%65.46%
Others
8.85%
travelsupermarket.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. travelsupermarket.com's audience is 56.3% male and 43.7% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female43.7%
- Male56.3%
travelsupermarket.com Target Audience
Audience interests reveal key details on the browsing interests of travelsupermarket.com's visitors. travelsupermarket.com's audience is interested in Travel and Tourism > Travel and Tourism - Other & travel.
Top Categories
Other Visited Websites
Top Topics
travelholidayshotelsflightsholiday
travelsupermarket.com Competitors & Similar Sites
Reveal travelsupermarket.com top alternatives and find potential or emerging competitors. kayak.co.uk is the website with the highest similarity score to travelsupermarket.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
travelsupermarket.com Top Traffic Sources
The top traffic source to travelsupermarket.com is Organic Search traffic, driving 41.65% of desktop visits last month, and Direct is the 2nd with 27.47% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
travelsupermarket.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to travelsupermarket.com (Desktop, worldwide)
Organic vs. Paid
Organic64.64%
Paid35.36%
Top Keywords
travel supermarket12.9KVOL: 22,510$0.97travelsupermarket12.6KVOL: 24,360$0.98holiday finder1.8KVOL: 23,160$0.58olympic lagoon resort ayia napa1.7KVOL: 6,010$2.02travelsupermarket car hire1.2KVOL: 1,640$2.103.7K OthersSee more
Total Keywords3.7K
Referral Web Traffic to travelsupermarket.com
The top referral sites sending desktop traffic to travelsupermarket.com.
Category Distribution
Programming and Developer Software
49.04%Gambling - Other
33.09%Lottery
10.53%Digital Marketing
1.5%Dictionaries and Encyclopedias
1.5%Other
4.34%Links from travelsupermarket.com to Other Websites by Traffic Share
travelsupermarket.com is sending desktop traffic to 29 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Car Rentals
44.57%Travel and Tourism - Other
42.45%Accommodation and Hotels
12.13%Insurance
0.45%Air Travel
0.22%Other
0.18%
Social Media Traffic to travelsupermarket.com
travelsupermarket.com gets most of its social media traffic from Facebook, followed by WhatsApp Webapp and Discord (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
3
Social Network Distribution