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tripadvisor.com Website Analysis for May 2025
plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.
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Global Rank
#34726
Country Rank
#11817
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See their traffic and performance metrics
Total Visits
122.6M
Bounce Rate
56.85%
Pages per Visit
2.92
Avg Visit Duration
00:02:45
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tripadvisor.com Traffic & Engagement Analysis
tripadvisor.com's web traffic has increased by 6.94% compared to last month. See all traffic & engagement stats for tripadvisor.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
122.6M
Last Month Change
6.94%
Bounce Rate
56.85%
Pages per Visit
2.92
Avg Visit Duration
00:02:45
Total Visits Last 3 Months
Compare tripadvisor.com to:
524.4M
booking.com
122.6Mtripadvisor.com
83.9M
expedia.com
45.1M
hotels.com
33Mkayak.com
tripadvisor.com Web Traffic by Country
Which countries sent the most traffic to tripadvisor.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to tripadvisor.com - click below to discover all countries
Top Countries
United States
68.07%12.07%
United Kingdom
2.81%3.9%
Canada
1.6%6.06%
Germany
1.5%0.7%
Netherlands
1.43%4.18%
Others
24.6%
tripadvisor.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. tripadvisor.com's audience is 43.81% male and 56.19% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female56.19%
- Male43.81%
tripadvisor.com Target Audience
Audience interests reveal key details on the browsing interests of tripadvisor.com's visitors. tripadvisor.com's audience is interested in Travel and Tourism > Travel and Tourism - Other & news.
Top Categories
Other Visited Websites
Top Topics
newstravelshoppingonlinelocal news
tripadvisor.com Competitors & Similar Sites
Reveal tripadvisor.com top alternatives and find potential or emerging competitors. booking.com is the website with the highest similarity score to tripadvisor.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
tripadvisor.com Top Traffic Sources
The top traffic source to tripadvisor.com is Organic Search traffic, driving 70.79% of desktop visits last month, and Direct is the 2nd with 21.32% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
tripadvisor.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to tripadvisor.com (Desktop, worldwide)
Organic vs. Paid
Organic93.89%
Paid6.11%
Top Keywords
tripadvisor368.7KVOL: 1,650,240$0.39trip advisor190.1KVOL: 532,210$0.40restaurants near me13.5KVOL: 6,282,260$1.26food near me12.4KVOL: 13,942,060$2.17hotels6.6KVOL: 987,600$1.4319.4K OthersSee more
Total Keywords19.4K
Referral Web Traffic to tripadvisor.com
The top referral sites sending desktop traffic to tripadvisor.com.
Category Distribution
Travel and Tourism - Other
38.66%Search Engines
19.74%Programming and Developer Software
8.72%Dictionaries and Encyclopedias
6.61%News & Media Publishers
4.52%Other
21.75%
Links from tripadvisor.com to Other Websites by Traffic Share
tripadvisor.com is sending desktop traffic to 932 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
44.16%Travel and Tourism - Other
19.24%Search Engines
12.46%Social Media Networks
9.12%Banking Credit and Lending
4.03%Other
10.99%
Social Media Traffic to tripadvisor.com
tripadvisor.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
22
Social Network Distribution