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upwork.com Website Analysis for May 2025
upwork connects businesses with freelancers, independent talent, and agencies around the globe. where companies and freelancers work together in new ways that unlock their potential.
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Global Rank
#87597
Country Rank
#81479
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Total Visits
35.9M
Bounce Rate
20.64%
Pages per Visit
10.89
Avg Visit Duration
00:11:59
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upwork.com Traffic & Engagement Analysis
upwork.com's web traffic has increased by 4.53% compared to last month. See all traffic & engagement stats for upwork.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
35.9M
Last Month Change
4.53%
Bounce Rate
20.64%
Pages per Visit
10.89
Avg Visit Duration
00:11:59
Total Visits Last 3 Months
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calendly.com
upwork.com Web Traffic by Country
Which countries sent the most traffic to upwork.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to upwork.com - click below to discover all countries
Top Countries
United States
25.41%6.03%
Pakistan
11.29%3.24%
India
10.83%1.85%
Philippines
6.36%4.62%
Bangladesh
5.61%20.89%
Others
40.51%
upwork.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. upwork.com's audience is 55.22% male and 44.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.78%
- Male55.22%
upwork.com Target Audience
Audience interests reveal key details on the browsing interests of upwork.com's visitors. upwork.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & news.
Top Categories
Other Visited Websites
Top Topics
newsbusinessshoppingjobsonline
upwork.com Competitors & Similar Sites
Reveal upwork.com top alternatives and find potential or emerging competitors. fiverr.com is the website with the highest similarity score to upwork.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
upwork.com Top Traffic Sources
The top traffic source to upwork.com is Direct traffic, driving 73.13% of desktop visits last month, and Organic Search is the 2nd with 21.27% of traffic. The most underutilized channel is Display. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
upwork.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to upwork.com (Desktop, worldwide)
Organic vs. Paid
Organic91.22%
Paid8.78%
Top Keywords
upwork2.6MVOL: 2,991,640$0.83upwork login142.1KVOL: 145,520$0.24fiverr58.6KVOL: 4,302,100$0.57up work26.9KVOL: 83,040$0.84upwrok25.1KVOL: 25,990$1.5218K OthersSee more
Total Keywords18K
Referral Web Traffic to upwork.com
The top referral sites sending desktop traffic to upwork.com.
Category Distribution
Programming and Developer Software
66.57%Computers Electronics and Technology - Other
4.24%Graphics Multimedia and Web Design
4%Dictionaries and Encyclopedias
2.02%Digital Marketing
1.72%Other
21.45%Top Referrals
Links from upwork.com to Other Websites by Traffic Share
upwork.com is sending desktop traffic to 847 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
35.6%Programming and Developer Software
17.31%File Sharing and Hosting
13.8%Streaming & Online TV
6.59%Graphics Multimedia and Web Design
5.58%Other
21.12%
Social Media Traffic to upwork.com
upwork.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
29
Social Network Distribution