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usa.gov Website Analysis for May 2025
Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.
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Global Rank
#9,742633
Country Rank
#2,221238
Category Rank
#512
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Total Visits
7.5M
Bounce Rate
61.44%
Pages per Visit
1.91
Avg Visit Duration
00:01:21
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usa.gov Traffic & Engagement Analysis
usa.gov's web traffic has decreased by 6.54% compared to last month. See all traffic & engagement stats for usa.gov in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
7.5M
Last Month Change
6.54%
Bounce Rate
61.44%
Pages per Visit
1.91
Avg Visit Duration
00:01:21
Total Visits Last 3 Months
Compare usa.gov to:
44.8M
state.gov
39.8M
ssa.gov
35.7M
irs.gov
10.3M
whitehouse.gov
7.5Musa.gov
usa.gov Web Traffic by Country
Which countries sent the most traffic to usa.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to usa.gov - click below to discover all countries
Top Countries
United States
79.26%14.38%
Mexico
1.97%6.38%
Canada
1.3%4.29%
United Kingdom
0.86%8.15%
Puerto Rico
0.68%56.21%
Others
15.93%
usa.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. usa.gov's audience is 45.06% male and 54.94% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.94%
- Male45.06%
usa.gov Competitors & Similar Sites
Reveal usa.gov top alternatives and find potential or emerging competitors. ssa.gov is the website with the highest similarity score to usa.gov. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
usa.gov Top Traffic Sources
The top traffic source to usa.gov is Organic Search traffic, driving 55.77% of desktop visits last month, and Direct is the 2nd with 28.22% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
usa.gov Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to usa.gov (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
green card lottery20KVOL: 101,831$1.32united states15.3KVOL: 335,194$0.60usa14.8KVOL: 705,849$0.52passport renewal9.9KVOL: 380,509$1.61usps9.7KVOL: 2,930,901$1.25276.2K OthersSee more
Total Keywords276.2K
Referral Web Traffic to usa.gov
The top referral sites sending desktop traffic to usa.gov.
Category Distribution
Government
37.8%National Security
11.54%Human Resources
4.5%Weather
4.24%Shipping and Logistics
3.92%Other
38.01%Top Referrals
Links from usa.gov to Other Websites by Traffic Share
usa.gov is sending desktop traffic to 226 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Government
24.15%Immigration and Visas
14.08%Programming and Developer Software
8.4%Travel and Tourism - Other
6%Real Estate
5.91%Other
41.48%
Social Media Traffic to usa.gov
usa.gov gets most of its social media traffic from Youtube, followed by Reddit and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
11
Social Network Distribution