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usatoday.com Website Analysis for May 2025
usa today delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
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Global Rank
#42449
Country Rank
#11113
Category Rank
#101
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Total Visits
124.9M
Bounce Rate
54.39%
Pages per Visit
1.92
Avg Visit Duration
00:02:38
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usatoday.com Traffic & Engagement Analysis
usatoday.com's web traffic has decreased by 12.04% compared to last month. See all traffic & engagement stats for usatoday.com in the past 3 months below
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Total Visits
124.9M
Last Month Change
12.04%
Bounce Rate
54.39%
Pages per Visit
1.92
Avg Visit Duration
00:02:38
Total Visits Last 3 Months
Compare usatoday.com to:
624.5M
nytimes.com
464.3M
cnn.com
254.7M
foxnews.com
124.9Musatoday.com
86.4M
washingtonpost.com
usatoday.com Web Traffic by Country
Which countries sent the most traffic to usatoday.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to usatoday.com - click below to discover all countries
Top Countries
United States
86.91%10.39%
Canada
3.72%16.55%
United Kingdom
1.47%16.25%
Australia
0.89%19.65%
Germany
0.5%4.83%
Others
6.51%
usatoday.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. usatoday.com's audience is 55.02% male and 44.98% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female44.98%
- Male55.02%
usatoday.com Competitors & Similar Sites
Reveal usatoday.com top alternatives and find potential or emerging competitors. cnn.com is the website with the highest similarity score to usatoday.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
usatoday.com Top Traffic Sources
The top traffic source to usatoday.com is Organic Search traffic, driving 48.19% of desktop visits last month, and Direct is the 2nd with 42.68% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
usatoday.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to usatoday.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
usa today123.4KVOL: 308,640$0.81crossword99.9KVOL: 749,810$1.47usa today crossword82.8KVOL: 156,460$1.44usatoday60.5KVOL: 113,310$0.83crossword puzzles51.2KVOL: 480,830$1.0718K OthersSee more
Total Keywords18K
Referral Web Traffic to usatoday.com
The top referral sites sending desktop traffic to usatoday.com.
Category Distribution
News & Media Publishers
54.11%Programming and Developer Software
9.3%Dictionaries and Encyclopedias
6.84%Computers Electronics and Technology - Other
5.35%American Football
3.58%Other
20.83%Top Referrals
Display Advertising Traffic to usatoday.com
Analysis of the top publishers sending traffic to usatoday.com. Currently, there are 27 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
51
Size
302x252
Active Days
30
Size
302x252
Active Days
15
Size
302x252
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See moreLinks from usatoday.com to Other Websites by Traffic Share
usatoday.com is sending desktop traffic to 446 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Streaming & Online TV
21.18%News & Media Publishers
19.34%Banking Credit and Lending
12.83%Social Media Networks
12.49%Search Engines
7.91%Other
26.25%
Social Media Traffic to usatoday.com
usatoday.com gets most of its social media traffic from Reddit, followed by Facebook and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
23
Social Network Distribution