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weibo.com Website Analysis for May 2025
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Global Rank
#2202
Country Rank
#101
China
Category Rank
#211
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Total Visits
153.8M
Bounce Rate
29%
Pages per Visit
6.93
Avg Visit Duration
00:08:50
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weibo.com Traffic & Engagement Analysis
weibo.com's web traffic has increased by 2.91% compared to last month. See all traffic & engagement stats for weibo.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
153.8M
Last Month Change
2.91%
Bounce Rate
29%
Pages per Visit
6.93
Avg Visit Duration
00:08:50
Total Visits Last 3 Months
Compare weibo.com to:
4.4B
x.com
2.2B
baidu.com
296.4M
zhihu.com
153.8Mweibo.com
125.9M
xiaohongshu.com
weibo.com Web Traffic by Country
Which countries sent the most traffic to weibo.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to weibo.com - click below to discover all countries
Top Countries
China
90.98%2.77%
Hong Kong
2.56%3.25%
Taiwan
1.95%2.34%
United States
1.5%2.65%
Singapore
0.65%19.78%
Others
2.37%
weibo.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. weibo.com's audience is 69.38% male and 30.62% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female30.62%
- Male69.38%
weibo.com Target Audience
Audience interests reveal key details on the browsing interests of weibo.com's visitors. weibo.com's audience is interested in Computers Electronics and Technology > Programming and Developer Software & china.
Top Categories
Other Visited Websites
Top Topics
chinanewsenglishgovcopyright
weibo.com Competitors & Similar Sites
Reveal weibo.com top alternatives and find potential or emerging competitors. zhihu.com is the website with the highest similarity score to weibo.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com70%6.5BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comweibo.com Top Traffic Sources
The top traffic source to weibo.com is Direct traffic, driving 84.93% of desktop visits last month, and Referrals is the 2nd with 9.37% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
weibo.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to weibo.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
微博2MVOL: 289,300$--weibo323.4KVOL: 401,010$0.95微博网页版207KVOL: 16,820$--新浪微博76.6KVOL: 14,700$--微博热搜55.3KVOL: 153,800$--11.3K OthersSee more
Total Keywords11.3K
Referral Web Traffic to weibo.com
The top referral sites sending desktop traffic to weibo.com.
Category Distribution
Search Engines
26.79%Graphics Multimedia and Web Design
14.3%News & Media Publishers
11.45%Programming and Developer Software
11.04%Arts and Entertainment - Other
7.44%Other
28.97%Top Referrals
Links from weibo.com to Other Websites by Traffic Share
weibo.com is sending desktop traffic to 316 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Animation and Comics
67.58%News & Media Publishers
11.89%Investing
4.15%Computers Electronics and Technology - Other
2.21%Arts and Entertainment - Other
1.71%Other
12.47%
Social Media Traffic to weibo.com
weibo.com gets most of its social media traffic from Douban, followed by X-twitter and Youtube (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
30
Social Network Distribution