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wise.com Website Analysis for May 2025
160+ countries, 40 currencies, one account. Save when you send, spend and manage your money internationally.
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Global Rank
#925232
Country Rank
#1,47434
Category Rank
#414
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Total Visits
45M
Bounce Rate
56.59%
Pages per Visit
4.32
Avg Visit Duration
00:03:13
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wise.com Traffic & Engagement Analysis
wise.com's web traffic has decreased by 29.41% compared to last month. See all traffic & engagement stats for wise.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
45M
Last Month Change
29.41%
Bounce Rate
56.59%
Pages per Visit
4.32
Avg Visit Duration
00:03:13
Total Visits Last 3 Months
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wise.com Web Traffic by Country
Which countries sent the most traffic to wise.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to wise.com - click below to discover all countries
Top Countries
United States
15.98%4.2%
Brazil
8.18%69.7%
United Kingdom
7.68%2.32%
Canada
4.27%7.75%
Japan
4.11%8.3%
Others
59.79%
wise.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wise.com's audience is 54.18% male and 45.82% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.82%
- Male54.18%
wise.com Target Audience
Audience interests reveal key details on the browsing interests of wise.com's visitors. wise.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & news.
Top Categories
Other Visited Websites
Top Topics
newsshoppingtravelbusinesssearch
wise.com Competitors & Similar Sites
Reveal wise.com top alternatives and find potential or emerging competitors. paypal.com is the website with the highest similarity score to wise.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
wise.com Top Traffic Sources
The top traffic source to wise.com is Organic Search traffic, driving 48.16% of desktop visits last month, and Direct is the 2nd with 47.69% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
wise.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wise.com (Desktop, worldwide)
Organic vs. Paid
Organic95.72%
Paid4.28%
Top Keywords
wise921.3KVOL: 1,913,890$0.74dolar hoje60.6KVOL: 4,833,070$0.36wise login60.1KVOL: 114,890$--transferwise47.8KVOL: 202,090$1.09dolar33.6KVOL: 9,301,260$0.3818.7K OthersSee more
Total Keywords18.7K
Referral Web Traffic to wise.com
The top referral sites sending desktop traffic to wise.com.
Category Distribution
Programming and Developer Software
46.01%Investing
10.07%Finance - Other
5.22%Dictionaries and Encyclopedias
4.23%Social Media Networks
3.72%Other
30.76%Links from wise.com to Other Websites by Traffic Share
wise.com is sending desktop traffic to 128 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
69.75%Running
6.04%Banking Credit and Lending
4.97%Computers Electronics and Technology - Other
4.87%Programming and Developer Software
4.74%Other
9.62%
Social Media Traffic to wise.com
wise.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
19
Social Network Distribution