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zola.com Website Analysis for May 2025
Your one-stop destination for all things wedding. Free wedding website, registry, and tools. Find the perfect venue. Shop invites. Your wedding starts here!
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Global Rank
#2,612167
Country Rank
#51741
Category Rank
#2
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Total Visits
18.2M
Bounce Rate
35.54%
Pages per Visit
4.44
Avg Visit Duration
00:03:44
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zola.com Traffic & Engagement Analysis
zola.com's web traffic has increased by 7.33% compared to last month. See all traffic & engagement stats for zola.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
18.2M
Last Month Change
7.33%
Bounce Rate
35.54%
Pages per Visit
4.44
Avg Visit Duration
00:03:44
Total Visits Last 3 Months
Compare zola.com to:
29.5Mtheknot.com
18.2Mzola.com
10.2Mwithjoy.com
2.9M
weddingwire.com
2.4M
minted.com
zola.com Web Traffic by Country
Which countries sent the most traffic to zola.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to zola.com - click below to discover all countries
Top Countries
United States
92.96%6.91%
Canada
2.36%23.38%
United Kingdom
0.98%4.89%
Australia
0.28%14.27%
South Africa
0.18%580.1%
Others
3.23%
zola.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zola.com's audience is 36.01% male and 63.99% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female63.99%
- Male36.01%
zola.com Competitors & Similar Sites
Reveal zola.com top alternatives and find potential or emerging competitors. theknot.com is the website with the highest similarity score to zola.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
zola.com Top Traffic Sources
The top traffic source to zola.com is Direct traffic, driving 58.91% of desktop visits last month, and Organic Search is the 2nd with 31.85% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
zola.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to zola.com (Desktop, worldwide)
Organic vs. Paid
Organic89.45%
Paid10.55%
Top Keywords
zola154.6KVOL: 330,250$0.93zola login14.1KVOL: 9,560$0.59zola find a couple9.8KVOL: 16,260$0.62zola wedding website9.7KVOL: 20,980$2.31zola wedding4.5KVOL: 20,990$0.7912.1K OthersSee more
Total Keywords12.1K
Referral Web Traffic to zola.com
The top referral sites sending desktop traffic to zola.com.
Category Distribution
Programming and Developer Software
20%Computers Electronics and Technology
11.57%Weddings
5.88%Gifts and Flowers
5.11%Digital Marketing
2.67%Other
54.77%Top Referrals
Links from zola.com to Other Websites by Traffic Share
zola.com is sending desktop traffic to 326 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
47.01%Fashion and Apparel
10.56%Marketplace
9.83%Search Engines
8.45%Home and Garden
7.45%Other
16.71%
Social Media Traffic to zola.com
zola.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Facebook Messenger may reveal new opportunities
Social Networks
13
Social Network Distribution